Strategic Modeling for Startups
I help startups leverage their data to reach clear conclusions that guide strategic decisions.
The Challenge
Limited time or expertise can leave you stuck — you have the question, but the answer is buried in the data. Finding it can be complex due to:
Identifying multiple relevant data
Filtering outliers or irrelevant data
Detecting correlations, patterns, or trends
What I Bring
6 years of corporate finance experience, primarily at Oracle, spanning the full P&L — revenue, expenses, margin — and other key success metrics. Advanced Excel modeling expertise combined with an engineering background that drives a strong problem-solving approach.
Explore what I offer
Growth Forecasting
Pinpoints how many drivers impact your business, measures the direct connection between inputs and outputs (or uncovers hidden influences), reviews historical trends to build assumptions, and models those drivers as inputs to project future growth
Scenario Planning
Defines the key drivers, builds best/worst/base cases (or ranges of options) from their variables, maps direct and indirect impacts, and plugs these inputs into models to see potential outcomes
Testing Pricing Strategies
Compares flat fee, consumption-based, or hybrid models, builds assumptions from data, analyzes user adoption trends, weighs costs of delivering the offering, and tests for the desired margin
Other Strategic Modeling
Custom models for unit economics, business model validation, or other strategic needs not covered above.
How it works
1. Submit a Request
Fill out a short form to request a customized Excel modeling solution.
2. Receive a Proposal
I'll review your request and provide a proposed solution along with a time-based quote, outlining the estimated hours and associated cost.
3. Optional Clarity Call
Need more clarity? We can schedule a 30-minute call to walk through the proposal together.
4. Proposal Approval & Contract Signing
Once you approve the proposal, I will send over a contract for your review and signature.
5. Share Dummy Data for Model Setup
Share a sample of your data — also known as dummy data — that resembles the structure and content of your real data (but doesn’t include any sensitive or confidential information).
6. Optional Solution Demo
After the final solution is completed, I’ll schedule a 1-hour demo session to walk you through how it works.
7. Final Approval & Invoice
You approve the solution in writing, and an invoice is automatically generated.
8. Delivery Upon Payment
Once payment is received, the finalized solution file is delivered to you.
9. Optional Enhancements
Need adjustments or added features later? I’ll provide a separate quote for any additional enhancements.
About me
I’m originally from Lebanon, with a background in engineering and a strong passion for finance. My journey into the finance world began right after college with a role in financial consulting at EY. To deepen my expertise, I pursued a master’s degree in finance at Duke University. Since then, I’ve worked at several Fortune 100 companies, gaining hands-on experience across financial services and strategy. I’m currently a Finance Manager at Oracle, where I continue to grow at the intersection of data, business insights, and financial decision-making.
Request a Proposal
To get started, please complete the short form below. This helps me understand your needs and tailor a solution to your specific goals.Want to collaborate? Just share a few details, and we'll be in touch soon. We're excited to connect with you!